June 15, 2010
2:00 p.m. Eastern (11:00 a.m. Pacific)
Tembec Paperboard Group and PaperSpecs present “Understanding the New FSC Labels,” a free Webinar that will explain how FSC changed its labeling standard and what that means to you.
Palo Alto, California – June 1, 2010 – If you use FSC labels on the materials you create or the all-familiar logo helps to guide your paper purchases, recently something has been looking different, altered, distinct … the new changes to the FSC label standard have caused some confusion in the marketplace.
“We’re getting nearly a query a day about the new FSC labeling standards,” says Sabine Lenz, PaperSpecs founder and CEO. “Graphic designers want to be sure they’re creating the new logo correctly while other paper purchasers want to know why there are only three label types now.”
Since the new FSC labeling requirements took effect March 1, 2010 (They become mandatory on January 1, 2011.), there are questions about label formatting, use of language and changes to mobius loop content.
Monika Patel, program officer at FSC Canada, will demystify the new FSC labels in an easy-to-understand way. This essential hour will bring clarity to:
- Issues and Reasons for Change – Is the new standard more streamlined?
- Highlights of Changes – Why is pre-consumer waste playing a new role?
- New Label Basics – Are all those “Mixed Sources” history?
- Graphic Formats – What color combination is now a breach of standards?
“The variety of FSC-certified products has expanded since the trademark standards were initially developed. The need for simpler guidance led to the decision to review and update the standard,” says Patel. “We want to be sure everyone understands not only how to read and use the new FSC labels, but how the revised labeling standard will bring tangible benefits to their everyday paper specifying and purchasing tasks.”
This Webinar is perfect for anyone who has a basic understanding of FSC, but wants to know more about the new FSC label formats, what it means for specifying and purchasing paper and how to appropriately design and use FSC labels.
“Understanding the New FSC Labels” is free thanks to the generous support of Tembec Paperboard Group. Space is limited, so reserve your seat today at www.paperspecs.com/webinar.
About Monika Patel
Monika Patel joined the Forest Stewardship Council (FSC) Canada team in 2008. As FSC Canada’s Program Officer, she works closely with certificate holders and partners to develop communications tools and maintain up-to-date records of FSC-certified products and companies, organize event participation and brand management. Monika holds a Post Graduate certificate in Corporate Communications from Seneca College and a degree in English Literature from York University. Patel has previous experience in marketing communications within the not-for-profit and IT solutions industries. You may reach her at mpatel@fsccanada.org.
About Tembec Paperboard Group
Located in Temiscaming, Quebec, the Tembec Paperboard Group is a dynamic state-of-the-art Canadian manufacturer of fully bleached lightweight coated paperboard. Since its inception in 1990, the Paperboard Group has maintained a relentless focus on quality, innovation, customer service and solid environmental ethics.
Kallima® is the Tembec Paperboard Group’s signature brand encompassing a range of high performance coated cover paperboard products used in commercial printing, publishing, prestige packaging, high-impact graphic corrugated containers, point-of-purchase displays and litho-laminated packaging. The Tembec Paperboard Group’s customers in Canada, United States and the rest of the world rely on Kallima®’s superior quality and the savings realized through Kallima®’s unique low-density construction resulting in a significant basis weight advantage over competing products.
In addition to such an impressive line-up of Kallima® products, the Tembec Paperboard Group is extremely proud of its industry leading environmental practices. Tembec was first in North America to receive FSC certification, which now extends to 100 percent of the 24 million acres of forest it directly manages, making Tembec one of the largest producers of FSC products in the marketplace and a leading supplier of FSC pulp. A 56 percent reduction of greenhouses gases over the last six years is another proud achievement and a testament of Tembec’s continuous and tireless effort to maintain its leadership in environmental initiatives. To learn more about the Tembec Paperboard Group and Kallima®, please visit www.tembec.com or www.kallimapaper.com.
About PaperSpecs
Finding the most accurate information on paper availability, green certifications and trends like digital paper options is a challenge for designers, print buyers and paper purchasers worldwide. This reality inspired Sabine Lenz, designer and author, to create PaperSpecs, the first independent and comprehensive Web-based paper selection tool. The search mechanism is specifically designed to help paper specifiers easily and quickly find the paper that meets their project’s sustainability goals, creative vision and process requirements. PaperSpecs currently features more than 4,300 papers from over 70 mills with a staff dedicated to updating the specifications daily. PaperSpecs members have access to this powerful database as well as the ability to order sample sheets and the latest swatchbooks and mill promotions. Take a virtual tour of this convenient, current and comprehensive online paper selection tool to see how you can find the perfect paper in less than 60 seconds.
###
Copyright 2010. All brand names are the property of their respective owners and may or may not be trademarked.
Contact
Sabine Lenz
PaperSpecs
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152
