May 18, 2010
2:00 p.m. Eastern (11:00 a.m. Pacific)
Neenah Paper and PaperSpecs Present “Direct Mail Dynamics,” a free Webinar that will ignite the creative fire for your direct mail campaigns.
Palo Alto, California – May 3, 2010 – The fact is this: direct mail directly influences purchasing more than any other channel. According to ExactTarget’s Channel Preference Study, three of four Internet users surveyed say they were directly influenced to purchase an item or a service thanks to a direct mail piece.
But not all direct mail collateral has that “it” factor. You know, the thing about your printed pieces that grabs customers’ attention, ensures the campaign runs smoothly and garners those high returns.
“From the right paper to a provocative folding treatment, from relevant content to an irresistible call to action, there’s a lot to consider when undertaking a direct mail campaign,” says Sabine Lenz, founder of PaperSpecs.com, “but the potential rewards couldn’t be higher.”
So if you want to do direct mail right, put the creative spark into your campaign pieces and take advantage of this No. 1 marketing channel, you’ll want to attend the “Direct Mail Dynamics” Webinar.
Trish Witkowski from foldfactory.com will be the guest speaker for a power-packed hour of direct mail ideas, money saving tips and technologies. Be prepared to be wowed and inspired as you:
- See some of the most innovative and creative direct mail ideas on the planet;
- Learn a few simple rules that will prevent the most common and expensive direct mail mistakes;
- Explore the world of proprietary folding styles – they move, make sounds, light up, pop out and amaze;
- Learn how the right paper choice can turn a campaign from flop to pop;
- Learn how the right paper choice can turn a campaign from flop to pop;
- Discover the components of successful targeted marketing campaigns; and
- Receive valuable resources to help you get started.
“I’m excited to show what’s possible with direct mail in terms of creative solutions that can lead to an impressive ROI,” says Witkowski. “I just love sharing what I’ve seen and want to make sure others are aware of the opportunities and potential pitfalls as well as the best practices out there.”
This Webinar is perfect for anyone who wants to see and explore what today’s most successful direct mail marketers use to stand out in the mailbox.
“Direct Mail Dynamics” is free thanks to the generous support of NEENAH PAPER. Space is limited, so reserve your seat today at www.paperspecs.com/webinar
About Trish Witkowski
Witkowski is chief folding fanatic at the online community foldfactory.com. She holds a Bachelor of Fine Arts degree in graphic design and a Master of Science degree in graphic arts publishing from Rochester Institute of Technology’s School of Printing Management and Sciences (now the School of Print Media). An award-winning designer, she held the position of creative director for Baltimore-based agency BMWW for six years and has taught design and desktop publishing at the college level. Trish has a specialized expertise in the area of folding and is the creator of the FOLDRite system, a 2004 GATF InterTech Technology Award winner. She served as finishing editor for Graphic Arts Monthly magazine and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher’s Handbook and FOLD: The Professional’s Guide to Folding. Contact Trish at trish@foldfactory.com or visit www.foldfactory.com.
About Neenah Paper
SFor over 100 years, Neenah Paper has been an innovative leader in the creation and manufacturing of premium and specialty papers. Neenah brings state-of-the-art technology to its signature brands, CLASSIC, ENVIRONMENT, STARWHITE, NEENAH and SUNDANCE, as well as a host of other fine paper products preferred by graphic designers and printers. Neenah recently signed an exclusive partnership agreement with Crane & Company to manufacture, market and distribute Crane’s fine business paper brands: CRANE’S CREST, CRANE’S BOND, CRANE’S LETTRA, CRANE’S PALETTE and CRANE’S Choice Papers. Neenah’s award-winning and versatile digital papers round out its comprehensive portfolio. Neenah’s sustainability commitment is reflected through the Neenah Green initiative, which includes mill-based solutions for minimizing environmental impact. A proud consumer of Green Energy, Neenah Paper is also a U.S. EPA Green Power Partner, and manufactures many brands carrying the Green-e, Green Seal and Forest Stewardship Council (FSC) certifications (SW-COC-000885). For more information, visit www.neenahpaper.com or call (800) 558-5061.
About PaperSpecs
Finding the most accurate information on paper availability, green certifications and trends like digital paper options is a challenge for designers, print buyers and paper purchasers worldwide. This reality inspired Sabine Lenz, designer and author, to create PaperSpecs, the first independent and comprehensive Web-based paper selection tool. The search mechanism is specifically designed to help paper specifiers easily and quickly find the paper that meets their project’s sustainability goals, creative vision and process requirements. PaperSpecs currently features more than 4,300 papers from over 70 mills with a staff dedicated to updating the specifications daily. PaperSpecs members have access to this powerful database as well as the ability to order sample sheets and the latest swatchbooks and mill promotions. Take a virtual tour of this convenient, current and comprehensive online paper selection tool to see how you can find the perfect paper in less than 60 seconds.
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Copyright 2010. All brand names are the property of their respective owners and may or may not be trademarked.
Contact
Sabine Lenz
PaperSpecs
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152
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