Gruppo Cordenons USA
Gruppo Cordenons made its official debut of Boutique on March 4th at the Four Seasons Hotel in New York City. The event included more than 150 designers from New York City’s top fashion house’s and design agencies.
So…Wonderful, So…Boutique
During the evening, the invitees were formally introduced to BOUTIQUE, a family of incredible papers that characterize the hottest European trends in textile fashion and color. So…Silk-like, So…Wool and So…Jeans are Forest Stewardship Council (FSC) Mixed Sources certified papers.
So…Silk FSC, with its sheen and unique silk-like characteristics, will add fiery eloquence to your next project. The stunning array of colors, were hand chosen in collaboration with prominent fashion consultants at Dolce Gabbana, Armani, Fendi and Gucci to name a few. So…Silk FSC is available in eight colors and three weights: 88 C1S Text, 92 Cover and 130 Cover.
So…Jeans FSC is a true felt mark sheet with cotton content that resembles your favorite pair of jeans. This durable denim-like sheet will add traditional jean texture to your creation. It is available in three colors (Blue Jeans, Stone Washed and Distressed White) and three weights: 81 Text, 92 Cover and 130 Cover.
So…Wool FSC made with renewable textile fibers cotton and wool, generates the presence of environmental conscientiousness to your project. Tactilely stimulating, the visible wool fibers can bring an added dimension to all applications. So…Wool FSC is available in six colors and three weights: 81 Text, 92 Cover and 130 Cover.
Bringing new and exciting ideas, like the Boutique line, to the paper industry can be very rewarding and fun too!
A spotlight of the evening showcased the creations of six talented students from the New York Fashion Institute of Technology. Wearing dresses designed and inspired by Cordenons’ Boutique line, the models strutted down the catwalk wearing their creations as the audience cheered. These beautiful ensembles once again embody the strong connection between Gruppo Cordenons and the fashion world.
A Peek at What’s to Come
The excitement continued to energize the crowd as Gruppo Cordenons debuted the SHOPPING BOX. This new, patented packaging concept was created by Yoni Design and manufactured by Fiorni International using Cordenons’ papers exclusively.
Shopping Box is an innovative alternative to the classic shopping bag. A single paper sheet, diecut and scored in custom shapes, textures and colors can be easily folded into a beautiful gift “handbag” styled to follow the hottest fashion trends.
Gruppo Cordenons’ also provided a sneak peek at its latest creations: MOONDREAM, an innovative and technically fascinating paper that becomes translucent when heat and pressure are applied.
The Attention that Paper Elicits
Differentiating your company and getting the message across to the consumer can be challenging. Using beautiful fine paper grabs the attention that your marketing dollars target and gives an emotional sense of comfort that draws people to the product and message.
Companies today look for a profitable return on those marketing investments, which is measured by the results. Conservative initial spending can cost you more if your promotional piece looks and feels the same as the one that was just discarded.
Paper as a Collaborative Team Member
If the paper speaks for your product in a clear and distinctive way, you don’t have to add those often budget-busting extras to get people to notice. The right paper is like your favorite collaborator, helping to bring out the best in your designs and concepts.
Let the paper do the work! When you start by using papers that are visually exciting and tactilely stimulating, half the job is already done for you. Less becomes more and the perception of quality is better conveyed to the consumers.
By developing new and innovative paper lines that are unique and creative, Gruppo Cordenons reminds us that paper can be functional, beautiful and effective.
For information on all the fashion-forward, attention-getting paper offerings, please visit www.gruppocordenons-usa.com/.
To request a Boutique swatchbook, please e-mail c.pelletier@gruppocordenons.com
