International Paper launched down2earthonline.com, a new company Web site featuring information from its Down to Earth educational series of brochures that cover topics like:
- Certification: Where does your paper come from?
- Recycled vs. Virgin: Is recycled paper the best you can do?
- Carbon Footprint: How big is your carbon footprint?
- Pixels or Paper: Are pixels greener than paper?
- Labels & Logos: How do certification labels and logos benefit you?
- Responsible Forestry: How does using paper lead to more trees?
- Print on Paper: Is it worth printing?
“Our customers and the public deserve to know the truth about paper products. They are bombarded with misleading and false information every day,” said Teri Shanahan, IP’s vice president, Commercial Printing. “Our goal is to provide facts so people can feel great about their environmentally friendly choices, especially paper.”
