West Linn Paper shows its competitive spirit in the clever new Capistrano “Our Hat’s in the Ring” promotion.
Designed by Doug Oliver Design Office, the 4-color plus spot gloss varnish piece uses beautiful vintage hat photography by Heffernan Films with copy by Penny Benda. The promo includes a foldout poster showcasing each of the vintage hats as well as individual 60 lb. – 100 lb. Capistrano gloss and matte printed sample sheets.
“The hat theme was chosen because we wanted our customers, printers and designers to know that, although we are a small mill, when it comes to quality and consistency, our Capistrano No. 2 web papers can go head-to-head with any competitor on the market – thus, “Our hat is in the ring,” says Jill Crossley, director of marketing at West Linn Paper.
Each hat represents a characteristic of the Capistrano paper – Sophisticated, Reliable, Sensational, Smooth, Competitive, Eye-catching, Solid and Snappy. All of the pieces are contained in a kit cover printed on 80 lb. Capistrano gloss cover.
To request a copy of “Our Hat’s in the Ring” promotion, please e-mail customerservice@westlinnpaper.com.
