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Eco Partnership with Rodale

NewPage announced a strategic partnership with Rodale Inc. and the Rodale Institute on two environmental initiatives that hope to pioneer an approach to organically plant and harvest trees as a crop.

The first, “Tree as a Crop” is designed to educate farmers and small forest landowners about the environmental, social and economic rewards of properly growing and harvesting trees.

The second initiative involves a fourth partner, the Appalachian Trail Conservancy, and is titled Eco4 the planet. Eco4 the planet is a demonstration project through which approximately 3,000 trees will be planted and organically grown at The Kellogg Conservation Center, a working farm adjacent to the world-renowned Appalachian National Scenic Trail.

“As farmers and small forest landowners adopt this practice, the potential of trees to improve biodiversity, capture carbon and provide revenue for communities and farmers will be maximized,” says Mike Marziale, senior vice president, Marketing, Strategy and General Management at NewPage.

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