New Leaf Paper
Spring in Italy: Italians call it “Primavera,” and it’s also the name of New Leaf Paper’s silky smooth line. New Leaf Primavera is a true market leader with high print fidelity, competitive pricing and the highest postconsumer waste content of any coated sheet.
The Smithsonian National Museum of Natural History in Washington, D.C. chose New Leaf Primavera Silk for its blend of superior environmental specifications, high brightness and its luxurious surface. Their brochure’s 80 percent recycled content consists of 60 percent postconsumer waste and 20 percent pre-consumer waste from fruit crates that would have otherwise gone to landfill.
A trip to Italy is yours to win!
New Leaf Paper has received such great response to this paper from both printers and buyers that they want to celebrate. Beginning this month, Primavera Silk customers will get a chance to win a trip to the Italian countryside near Lake Garda and tour the mill where Primavera Silk is made.
It wasn’t easy finding a mill that could meet New Leaf’s standards for a coated paper produced with such outstanding environmental attributes. “We researched virtually every manufacturer in North America, but none could produce anything above 30 percent postconsumer recycled content,” said Jeff Mendelsohn, CEO of New Leaf Paper.
Finally, their global search found its way to Northeast Italy on the Brescia side of Lake Garda in the midst of thriving cypress and olive trees. Here, they discovered a mill that was committed to sustainability. With its highly advanced purification plant, the mill processes water completely free of polluting agents.
And as with all New Leaf Papers, the mill’s electricity used to manufacture Primavera Silk is offset with certified renewable wind energy certificates to reduce the output of the greenhouse gases that cause global warming. “We are proud that this beautiful environmental paper is now both FSC and Green-e certified,” said Mendelsohn.
A finish that’s flawless
When New Leaf’s customers asked them to add a high quality, gloss-coated paper to their product line, a flawless print performance on press was as important to achieve as the strongest sustainable features. Primavera Silk and Primavera Gloss are superb for projects requiring high resolution and crisp imagery, such as magazines, newsletters and posters.
The ability to produce vivid, saturated color, warm skin tones and sharply defined imagery made Primavera Silk ideally suited for the Smithsonian’s Natural History Museum and its beautiful showcase of natural and cultural worlds.
“The Natural History Museum piece is a great example because of its very vibrant colors and great graphic representation of the animals and skin tones,” said John Black, vice president, sales. “That’s one of the advantages of the sheet. Because of the silk finish, it has a very soft warm tone and does an excellent job of color reproduction.”
Primavera complements a variety of graphic treatments with its 93 bright surface, whether it’s text, black-and-white halftones or colorful photography used on brochures, book jackets, catalogs and programs. When Ramekins, the Culinary School & Inn in Sonoma, CA needed the best paper for their cooking class catalog, they chose Primavera Silk to enhance the combination of data in both black and white and color with photos of their chefs and delicious foods.
“Their catalog showed the impressive flexibility and softness of the sheet and the great picture reproduction that the silk offers,” said Black.
Outstanding performance on press
Primavera is designed to perform on iGen3, NexPress, Xeikon, DI and DocuColor equipment. “With the triple coating, you get a really rich color reproduction,” said Black. “So if you’re doing hang tags, packaging or marketing materials, it’s going to have a rich feel to it and great tone reproduction.”
“The key to this paper is to see the printed samples and see the ability on press,” he added. “The positive feedback we’ve gotten from pressmen is that they really like the way the ink sits up on the paper, the way it dries quickly. The reproduction is unmatched.”
Ciao! Enter New Leaf’s drawing to visit Italy
New Leaf Paper is so proud of their Primavera Silk line, they want to send you to Italy, introduce you to the beautiful region where it’s made and let you see for yourself why this bright and elegant paper is a true market leader.
For every 1,000 lbs. of Primavera Silk you purchase before May 31, 2010, your name will be entered on a ballot to win. This unforgettable trip includes roundtrip economy class airfare for two to Italy and ground transportation to Lake Garda to tour the mill. You will also receive hotel accommodations of one room for three nights and a $350 stipend for ground transportation and food.
Experience the blooming countryside and tour the mill that makes Primavera Silk so competitively priced and environmentally superior to any coated paper on today’s market. The deadline for entry is May 31, 2010, and the winner will be notified by e-mail the first week of June.
Don’t miss this remarkable opportunity! Not only will you hear, “Che bello” – “how beautiful” – when you choose Primavera Silk to enhance your project, you will be choosing a paper with the highest PCW content in a coated sheet.
You’ll find Primavera Silk in 78 lb., 88 lb. and 101 lb. text and in 92.5 lb. and 111 lb. cover. Primavera Silk is bulkier than Primavera Gloss, which is available in 88 lb. and 101 lb. text, 92.5 lb. cover and 111 lb. cover. Additional basis weights are also available by custom order.
Remember, the more you buy, the more you’ll have a chance to win. For more information, contact your sales representative today. For terms and conditions, please visit www.newleafpaper.com/italy.
If you’d like a free sample pack, including blank and printed samples of New Leaf Primavera papers, e-mail info@newleafpaper.com. To see the full line of papers, go to www.newleafpaper.com.
