Mark Rushton, editor, Pulp & Paper International Magazine, RISI interviewed Aida Greenbury, director of sustainability and stakeholder engagement at APP Indonesia about the company’s bad environmental reputation and how it plans to address it.
Some highlights from Greenbury’s comments during the interview include:
- APP Indonesia has made mistakes because of their relative inexperience in the paper industry compared to the North American and European mills, which also likely made mistakes when they first started.
- APP Indonesia is continually improving its environmental practices by way of certification and supply chain management.
- Around 30 percent of its wood comes from certified sources (Eco Labeling Institute of Indonesia and PEFC), 40 percent comes from legal origin and 30 percent is in the form of recycled paper.
To read the complete article covering more about when APP Indonesia plans on becoming fully certified, why it uses tropical wood and how it feels about the criticism received from various NGOs, visit RISI.
engagement at APP Indonesia about the company’s bad environmental
reputation and how it plans to address it.
Some highlights from Greenbury’s comments during the interview
http://www.risiinfo.com/techchannels/environment/APP-Indonesia-u2013-
The-BIG-environmental-questions-answered.html?source=email include:
- APP Indonesia has made mistakes because of their relative
inexperience in the paper industry compared to the North American and
European mills, which also likely made mistakes when they first
started.
- APP Indonesia is continually improving its environmental practices
by way of certification and supply chain management.
- Around 30 percent of its wood comes from certified sources (Eco
Labeling Institute of Indonesia and PEFC), 40 percent comes from legal
origin and 30 percent is in the form of recycled paper.
To read the complete article covering more about when APP Indonesia
plans on becoming fully certified, why it uses tropical wood and how
it feels about the criticism received from various NGOs, visit RISI
http://www.risiinfo.com/techchannels/environment/APP-Indonesia-u2013-
The-BIG-environmental-questions-answered.html?source=email.



