Peleg Top, Jonathan Cleveland
This first-ever book of its kind features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns.
A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; Web sites, posters, brochures, advertising and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.
Publisher: Collins Design (January 2010)
ISBN-10: 0061765309
