Graphic Arts Show Company (GASC), producer of the annual GRAPH EXPO and alternating every fourth-year global PRINT events, unveiled a new print advocacy program aptly named “Positively Print.”
The program is intended to encourage companies involved in print to devote part of their ongoing advertising and promotional campaigns to a generic advocacy of print as a communications media.
“Positively Print” submissions selected for recognition by a panel of industry experts will be announced on October 2, 2010 at the annual EXECUTIVE OUTLOOK Conference, held the day before GRAPH EXPO opens, October 3-6, 2010 in Chicago’s McCormick Place.
“Although sometimes overlooked in the flurry of e-marketing, print has always been-and continues to be-a vital component of today’s integrated marketing campaigns,” stated GASC President Ralph Nappi. “These ‘best of the best’ examples of print promotional campaigns recognized by the “Positively Print” program will feature the various types, unique attributes and effectiveness of this essential media.”
Submission deadline is August 2, 2010; no fee is required for participation.
