February 11, 2010
2:00 p.m. Eastern (11:00 a.m. Pacific)
PaperSpecs and Neenah Paper present “INK on Paper: Beyond Your Line of Sight” revealing the latest creative innovations and environmental advancements of printing’s most colorful component: ink.
Palo Alto, California – January 26, 2010 – How many times have you heard the phrase “Ink on Paper” and never given it a second thought? That’s printing … in the simplest, purest understanding of the process. But once the ink hits the paper, the concept or image that started out just beyond your sightline is now visible for all to see.
PaperSpecs’ new Webinar “Ink on Paper: Beyond Your Line of Sight” brings ink’s often invisible spectrum to light. Today, ink can be the chance to add scent or even texture to your print project. And to many, ink is another opportunity to make an environmentally sustainable choice.
PaperSpecs’ guest speaker Jeff Ashton, vice president of Operations for Quality Inks & Rollers, has been mixing it up (literally and figuratively) in the industry for over 16 years. He understands that the color palettes you build, the metallic and fluorescent inks you consider and the PMS colors you spec are essential parts of the marketing message, but that you need even more options to successfully execute your ideas.
“The beauty of colorful, rich, dense inks are so satisfying, but there’s more than meets the eye when it comes to ink … and clients’ needs. There’re durability issues in terms of sun exposure or unwanted color shifts during certain finishing processes or even the fundamental ability to dry properly on a particular substrate that can make or break the most creative printed piece,” says Ashton.
“INK on Paper: Beyond Your Line of Sight” will focus on:
- Ink Components (Pigments are just the surface!)
- Green Ink (Do you know your vegetable from your soy?)
- Eco Trends (Calculate your Bio Renewable Content.)
- Color (It’s a very sensitive issue.)
- Special Effects (There’s a certain glow about you.)
“You don’t need to be a chemist to understand ink,” adds Ashton. “Once we uncover some basics as well as the latest innovations, graphic designers will have a whole new appreciation for, and insight into, the medium.”
This Webinar is perfect for anyone who wants to learn more about ink and how to use its properties to communicate creatively and effectively.
“INK on Paper: Beyond Your Line of Sight” is free thanks to the generous support of NEENAH PAPER. Space is limited, so reserve your seat today at www.paperspecs.com/webinar.
About Jeff Ashton
Jeff Ashton is currently vice president of Operations with Quality Inks & Rollers and has worked in the ink manufacturing industry since 1994. Over the last 16 years, he has been involved with nearly every aspect of the industry from washing tubs, production, in-plant and laboratory to his current position in operations management. Through these fields, he has gained extensive experience on various types of printing ink: water-based flexo, UV and conventional sheetfed and web inks, as well as heatset inks and two- and three-piece metal decorating inks.
About Neenah Paper
For over 100 years, Neenah Paper has been an innovative leader in the creation and manufacturing of premium and specialty papers. Neenah brings state-of-the-art technology to its signature brands, CLASSIC, ENVIRONMENT, STARWHITE, NEENAH and SUNDANCE, as well as a host of other fine paper products preferred by graphic designers and printers. Neenah recently signed an exclusive partnership agreement with Crane & Company to manufacture, market and distribute Crane’s fine business paper brands: CRANE’S CREST, CRANE’S BOND, CRANE’S LETTRA, CRANE’S PALETTE and CRANE’S Choice Papers. Neenah’s award-winning and versatile digital papers round out its comprehensive portfolio. Neenah’s sustainability commitment is reflected through the Neenah Green initiative, which includes mill-based solutions for minimizing environmental impact. A proud consumer of Green Energy, Neenah Paper is also a U.S. EPA Green Power Partner, and manufactures many brands carrying the Green-e, Green Seal and Forest Stewardship Council (FSC) certifications (SW-COC-000885). For more information, visit www.neenahpaper.com or call (800) 558-5061.
About PaperSpecs
Paper professionals worldwide struggle to stay current with paper trends and changes to paper lines. This inspired founder Sabine Lenz to create PaperSpecs, the first independent and comprehensive Web-based paper database. Featuring more than 4,300 papers from over 70 mills, PaperSpecs helps designers and print buyers to make the perfect choice for their print projects in less than three minutes. Members also have access to the latest swatchbooks and mill promotions, as well as hands-on printing and paper tips. To become a member or get a free tour of the database, go to www.paperspecs.com. PaperSpecs also distributes a free weekly e-newsletter that shares valuable insight on specifying paper and print buying issues. PaperSpecs is THE online source for paper information. Current. Comprehensive. Convenient.
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Contact
Sabine Lenz
PaperSpecs
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152
