Kodak is offering a free PDF download covering social media tips. The 16-page booklet offers advice and insight for printers and other businesses that want to use social media as a marketing tool.
“We have put this booklet together to share some of our thoughts and first-hand experiences using social media for our business. We hope that you will find the information contained in this guide useful in forming your business’s social media plan,” writes Jeff Hayzlett, CMO and VP, Eastman Kodak.
The tips cover Facebook, Twitter, YouTube as well as blogs. There is troubleshooting advice; information on how to get started; ways to measure results; and perhaps most helpful, Kodak’s social media policy.
People from its marketing, information systems, legal and corporate communications areas worked together to create the “one-voice” policy, which consists of 10 rules for participation in social media that Kodak feels will protect privacy (employee and corporate) and resources.
Click here to download Kodak’s free “Social Media Tips” PDF.
