Xerox Corporation
Marketers are always seeking ways to grow customer awareness and increase response rate – no matter what the product or service. There’s nothing new about this, though of late, there is a much stronger focus on relationship marketing.
Basically, this means using accumulated data about an individual to deliver customized marketing messages that are as relevant as they are personalized. Personalized messages not only grab attention, but influence customers’ buying decisions and augment response rates.
Relationship marketing campaigns take many forms these days. Two common ones are variable information Web sites, which are personalized to each recipient, and broadcast e-mails, which take the best of direct mail campaigns and accessorize with sound, animations and even streaming video. Yet the most common, and many argue the most effective, indeed remains direct mail.
Perhaps it’s because hardcopy mail is tactile, or perhaps it’s due to familiarity, or maybe it’s because in this digital age people just like getting printed letters and postcards, but the data is clear about one thing: full-color personalized mail significantly increases customer response rates over traditional/static mail.
Taking Direct Mail to the Next Level
Think about this: on the media goes the message, right? Well, Xerox takes the media, and hence the message, to the next level.
Imagine, for example, a personalized direct mail campaign in which the message (think images, photos and text) is printed not on regular cover weight paper, but on Xerox DocuMagnet – a letter-sized paper sheet with a credit-card sized magnet integrated into the lower center portion of the sheet. It’s sure to get some additional attention – and stands a very good chance of living on the refrigerator for months to come. How’s that for an enduring message?
Or maybe you’re looking to get a message back? Xerox All-in-One Mailers literally facilitate recipients’ responses. It might look like an ordinary 5.5 x 8.5 inch mailer at first, but open it up, and you’ll see personalized labels (think return address labels – a free gift to you!), a personalized response card, and even a fully addressed and indicia-stamped envelope. It’s never been easier to respond to a direct mail offer.
So rev up your relationship marketing campaigns with personalized direct mailings and Xerox DocuMagnet and All-in-One Mailer. Generate awareness. Create interest. Realize the response you’ve always wanted.
If you’d like a sampling of Xerox DocuMagnet, please e-mail info@paperspecs.com.
