Neenah Paper
These days, it’s become obvious that the scope of some projects seems to be shrinking, budgets are tightening, and everyone is looking to make the most of their marketing dollars. Where can we pinch pennies without compromising on quality? Especially when so much is riding on our customers’ marketing materials.
At a time when we might have to cut corners on paper and printing costs, Neenah Paper has made some changes to accommodate the changing needs of its customers. Neenah now offers SUNDANCE Papers at a new practical price, an alternative that offers all the versatility and value of a premium paper at a cost at least 10 percent lower than comparable sheets offered by its competitors.
This is not just a temporary discount; this change is for keeps. And the quality of the SUNDANCE Papers brand hasn’t changed, just the price point for those who need a break.
The brand has been streamlined to offer the product selection that makes the most sense. All 11 colors, including seven whites and four rich colors, are available in all three finishes: Smooth, Linen and Felt. Available weights range from 24 lb. Writing to 110 lb. Heavyweight Cover, and include an unwatermarked writing weight.
The color palette consists of a mix of whites, soft neutrals and lightly fibered colors. The four darker colors are in keeping with the Southwestern flavor that SUNDANCE Papers have always been known for.
100 PC White: A Value At Any Price
The most exciting addition to the brand is the 100 PC White, a 100 percent postconsumer FSC-certified paper that offers a 92 brightness. A completely recycled premium sheet available in three finishes at this price is truly a great value. And did we mention that the 100 PC White Felt Finish is also available in digital sizes? Four Text and Cover weights are HP Indigo Certified and have the same universal digital finish as all Neenah Digital Papers, having been tested and optimized for use on the most common digital production presses. This is a great option when the unique texture of a felt finish paper is desired for a digital print production project.
All SUNDANCE Papers are made with a minimum of 30 percent postconsumer and are Green Seal Certified. The 100 PC White is also made process chlorine-free (PCF). With matching envelopes, an extensive selection of whites, and a wide range of weights including heavyweight cover, these papers are an ideal choice for any project that demands a premium look and feel.
“We understand that budget has become a critical factor in many projects. By offering SUNDANCE Papers at this new lower price, we’re giving our customers the security of staying with Neenah Paper and the value we provide during these budget-challenged times,” says Greg Maze, senior brand manager at Neenah Paper. “This paper has always performed, but now the brand offers more value than ever.”
The brand itself offers plenty of options, but its versatility and the way it performs increases the value even more. The paper – in any finish – is an ideal choice for offset printing, digital printing, foil stamping, embossing and diecutting. The richer colors offer exceptional holdout for both metallic and black inks.
For more information, please go to www.neenahpaper.com/SUNDANCE.
To request a copy of the new SUNDANCE Papers swatchbook, please e-mail samples@neenahpaper.com.
