In this Members Only Webinar, Daniel Dejan, North American ETC Print and Creative Manager for Sappi Fine Paper, revealed the power and effectiveness of a life with print. Citing invaluable hard data and showing provocative examples, Dejan cemented print’s role as an essential element in any successful integrated marketing strategy. Research shows that print is second to none when it comes to consumer trust and translates into more brand awareness, higher ROI and better mnemonic retention.
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