Neenah Paper
This time of year always prompts a look back over what we’ve all accomplished this year, and Neenah Paper has done just that.
There have been several product updates, expansions and improvements over the last year, and Neenah wants to make sure you didn’t miss any of them.
Product Updates
The big story for this year was (and still is) the CLASSIC Brands. If you haven’t reacquainted yourself with CLASSIC CREST, CLASSIC COLUMNS, CLASSIC Laid and CLASSIC Linen recently, now is the time.
To begin with, all of these brands now offer the Perfect Ten. In addition to their unique color palettes, there are 10 common colors available in all four CLASSIC Brands. The colors range from the very bright Avalanche White to business colors like Classic Natural White and Antique Gray, to the dramatic Red Pepper and Canyon Brown, even Epic Black! The CLASSIC Brands are now complete, consistent and compatible.
CLASSIC CREST Papers, Neenah’s most specified paper, added two finishes to its existing Smooth and Super Smooth finishes—NEW Eggshell and Stipple. The new soft pebble Stipple finish and the rich, toothy Eggshell finish present an opportunity to bring a crisp or subtle tactile quality to print communications. You not only see the difference, you feel the difference. Both finishes are available in the 10 common colors.
On a different track, another product update for those involved in packaging projects is the addition of three more heavy weights to the ENVIRONMENT Folding Board.
You can now get this 100 percent postconsumer board in 20, 22 and 24 pt. in addition to the original 18 pt. board. Extraordinary whiteness for a totally recycled product, and superior performance on press make this product the ideal choice for high-end sustainable packaging.
Bigger (and sometimes smaller) is Better
First, bigger. Neenah led the charge in digital papers by once again expanding its line of Digital Papers to include 13 premium brands, 13 finishes, and 31 colors from the brightest white to the deepest dark hues, including the new Perfect Ten colors just announced in this fall’s CLASSIC Brand revision. That’s BIG.
As before, they come in precision-cut digital sizes with a full selection of environmentally certified options and matching envelope availability. The Neenah Paper universal digital finish is guaranteed to perform on most digital printing presses such as HP Indigo, Xerox iGen, Kodak NexPress and Canon ImagePress.
So what about smaller? Neenah now makes it possible to order small quantities of its premium papers, in cut-size and parent-size sheets, and envelopes in as small a quantity as one box.
Many of Neenah’s brands in a variety of sheet sizes and colors, as well envelopes, are now available to buy online in less than carton quantities. With the option to order a small quantity of Neenah’s premium Writing, Text, Cover and Digital papers, as well as envelopes, you can create customized, premium materials for big to small clients alike.
You’ll Be in the Know Through Our Latest Promotional Tools
To ensure that you are kept up-to-date, Neenah makes sure that the tools they offer are current and available. They recently updated two printed reference tools, the Simply Neenah booklet, and the Color Chart poster.
Use these for quick reference; it’s information right at your fingertips. And should you need a reminder, Neenah released a SUNDANCE Papers promotion touting the value of this high quality, lower cost sheet. And, of course, all four of the CLASSIC Brand swatchbooks are new.
The same is true for online resources. You can always get the most current information at www.neenahpaper.com. Have you tried the new Neenah Cabinet application, which brings swatchbooks and office tools to your computer’s desktop?
The Neenah Cabinet makes it simple to compare, select, spec, and sample papers. Download this great tool at www.neenahpaper.com/cabinet and take it for a test drive. It’s free and always current (when your printed swatchbooks might not be).
Also, the online Environmental Calculator now offers more focused results through detailed criteria as well as a range of report sizes and formats. The personalized report can be included in your presentation. Try it out at www.neenahpaper.com/Resources/Calculators/EcoCalculator.
Proud to Sponsor
Neenah Paper has a well-known reputation for support and sponsorship within the design and printing community. They might sponsor by way of a paper donation as they did for the Ladies of Letterpress, or by actually sponsoring the launch of a new product, as they did this past year with the LetterMpress app for iPad from mpress Interactive.
But they are most well known for sponsorships at major design events, such as the HOW Design Conference, where they are the longest running major sponsor, the AIGA Design Conference, and the Brand New Conference hosted by Under Consideration. But there are also more targeted sponsorships, like the American Package Design Awards presented by Graphic Design USA. Neenah Paper continually gives back to the creative community through the support of different sizes and types of events.
One of the things Neenah Paper has always done well is listen, understand, and appreciate how their customers use and depend on their fine, uncoated papers. After all, it’s the good stuff. They work with their customers and ask what they are looking for, and how to fulfill their paper needs. They can’t wait for the new opportunities in the coming year, because they will surely try to outdo the last. Looks like a busy 2012 ahead!
For more information regarding the items mentioned above, visit www.neenahpaper.com or contact your local Neenah sales representative.
