We can say with certainty, that you’re not the only person to have ever asked his or her printer one of the following questions:
• Why am I doing another round of expensive proofs?
• Why is this press okay taking so long?
• Why do the images on this press sheet look so different from the color proofs?
These questions can sometimes mean you’ve found yourself in a budget-busting, patience-trying scenario. But the good news is that you can avoid these situations by using a few proven techniques to manage your files, your proofs and your press approvals.
Guest speaker Randy Parkes, vice president of marketing for Lithographix, will show you how to spend your time and money wisely to get the color results you want (and expect) on your next print project.
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